How has the media changed?
Through the 1990s, the national network newscasts experienced
remarkably high television ratings. Today, there are so many
outlets that the national newscast, though still powerful, has
lost some of its power. Although older audiences still watch
the national newscast, younger ones are getting more of their
news from the internet or off of social media.
candidate and as President, Barack Obama used social media and
the internet to cater to younger audiences. The media can be
of great opportunity to the President, as it can be a means of
conveying and supporting the White Houseís agenda.
As leader of the
country, the President commands the nationís audience with
more flair than does Congress.
The President often assembles the press to highlight
achievements and future objectives. Though, sometimes the
looks to use its power to expose or bring down a politician.
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