How does the media report campaigns?
Today, the news never stops on a campaign. In presidential
elections, debates are televised to all markets (viewing
areas) and each candidate is given equal time to speak.
However, often the media downplays the issues and looks at the
more entertaining polls and standings of the candidate’s
debate wins and losses. This is called
In Presidential Campaigns, the media spends so much time on
the candidate’s life story, image, and gaffe sound-bites
(mess-ups); they often overlook what’s at stake.
Today, much mud-slinging takes place on commercials. These
“attack-ads” look to destroy the integrity of the other
candidate. Frequently, the talk-shows will feature negativity
as often as they will positive investigations.
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